The format for the 2006 tournament split the 12 participating nations into four pools of three teams. Each nation played three games, after the completion of which a re-seeding process took place. Nations were moved into divisions dictated by their respective overall tournament ranking with the top teams proceeding to the knockout stages.
The 2010 event maintained the number of teams participating at twelve, with regional qualifying tournaments. In previous tournaments teams were selected by the IRB based on international performances as opposed to qualification via regional tournaments.
The tournament has grown considerably in the past fifteen years although television audiences and event attendance still remain relatively low, especially in comparison to other women's world cup events. The final of the 2006 event in Canada was broadcast in a number of countries and streamed live via the internet.
Sky Sports broadcast 13 live matches from the 2010 World Cup, including the semi-finals, the third and fourth place play-off match and the final. The pool matches shown included all of England's matches, while each of the home nations' featured live too. There were also highlights shown from all other matches during the pool stages.
In Ireland the Women's Rugby World Cup was broadcast by TG4 in 2014, the Irish language channel received praise for airing the tournament. TG4 provided coverage to all of the Irish matches as well as the final and semi-final.
Certain matches in the 2017 WRWC knockout phases drew strong TV viewership in England and France, and were broadcast live in the United States.